Project details:

Lunchroom franchise concept
Location 1: 100 m2 | 1070 sq ft
Location 2: 85 m2 | 915 sq ft
Full renovation shop & food corners, branding, naming, logo, packaging, signing, photography
partner: Yuri van Poppel; brand positioning & corporate identity

Kwartiertje

Since the client had already started renovating, Kwartiertje was a condensed project. In a very short amount of time, Yuri van Poppel and Elvira, developed the brand together with the client.
From name, brand concept, visual ID to interior and styling. A complete concept, from zero to duplicable hospitality brand in three weeks. It was an eye-opener to simultaneously develop the concept; brand and interior. Lots of cross pollination happened and the end result is stronger.

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