You have all the elements. A body of work, years of experience, a way of seeing and doing things that feels true but somehow difficult to explain. Elvira van der Ploeg works with creatives, facilitators and visionaries who feel the depth of their work but want sharper clarity in how it is seen, positioned and expressed.

You may have all the pieces yet struggle to articulate what it is you do in a way that feels clear, coherent and aligned.Branding, to me, is about making sense of that. Not by adding more but by listening deeply and revealing what is already present through my creative proces. At its core my work is about translating feeling into matter.Through intuition, intention and creative alchemy I help you articulate what truly matters into a brand. Nothing decorative or forced. Everything intentional.

Through this process you will find permission to be precise to choose and to let go of what no longer fits. Together we will define the following:• Clarity around what you stand for, what it is you offer• A structure that holds your work without limiting it• Language that feels true and natural to speak from• A sense of alignment between your inner world and how you show up outwardlyHow I workThis process is about piercing through noise, assumptions and shoulds. Like carving away marble to reveal what was always there, like Michel Angelo’s angel. We strip things back until what remains feels honest, grounded and authentic to you. I support you not only through design but I listen with my whole being and help you define your vision and authentic voice. Through seeing patterns, contradictions, potential and truth I connect the dots helping you uncover your essence.Your brand becomes a clear container for your work. Something you can stand in, return to and grow from.

Approach

Transforming feeling into matter

Expertise

Art DirectionBrand IdentityPositioningStyling & PhotographyInterior Design

For whom

FacilitatorsCreativesVisionariesArtistsCoachesHealers

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